Andrea Silverman
Modsy — 3D Environment, Camera & Lighting Designer:
At Modsy, I designed and prototyped immersive 3D environments that combined architectural precision with cinematic storytelling. My work bridged virtual production, game-engine workflows, and real-world spatial design—collaborating with software engineers, architects, and 3D modelers to create interactive, emotionally resonant environments that adhered to human factors principles unique to each client.
🎯 Key Objectives
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Cinematic Spatial Design: Crafted environments with deliberate camera and lighting placement to direct user emotion and narrative flow within interactive spaces.
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Playable Worlds: Translated traditional interior and architectural concepts into explorable 3D scenes optimized for real-time rendering and user agency.
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Cross-Disciplinary Collaboration: Partnered with architects, 3D artists, and software engineers to merge physical and virtual worldbuilding pipelines.
⚙️ Process & Pipeline
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Pre-Visualization & Storyboarding: Designed mood boards, blockouts, and camera paths to establish narrative tone and spatial rhythm.
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Environment Building: Modeled and textured modular assets; configured materials, lighting rigs, and environmental effects for both static and interactive contexts.
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Camera & Lighting Direction: Positioned dynamic and static cameras to enhance spatial storytelling; implemented cinematic lighting setups to evoke mood and depth.
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Interactive Integration: Deployed scenes using a software similar to Unity for VR walkthroughs and interactive visualization; fine-tuned user navigation and environmental triggers.
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Iteration & Feedback: Conducted user walkthroughs with stakeholders, incorporating feedback loops for layout, lighting, and flow optimization.
🧩 Notable Projects
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Virtual Office Simulation: Developed a fully interactive workplace environment with camera-driven tours, adjustable lighting states, and real-time layout testing for start-up clients.
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Home Design VR Experience: Created a gamified home-customization tool where users could explore layouts, swap materials, and adjust furniture placement in real-time.
🚀 Results & Impact
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Enhanced Spatial Intuition: Improved client engagement by converting static renderings into interactive environments.
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Reduced Iteration Cycles: Real-time lighting and camera feedback cut visualization review time by 40%.
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Bridged Design & Gameplay Thinking: Introduced interactive storytelling techniques to architectural visualization workflows, aligning with modern XR/game development standards.
💡 Summary
My tenure at MOTSI blurred the line between architectural visualization and game worldbuilding. I learned how to direct player/user/client attention through composition, lighting, and spatial flow—skills that now inform how I design experiences inside real-time 3D worlds.